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“Drive meets Twin Peaks”, the color inspiration is neons, cool greys, deep blues in stark contrast to inject emotional depth. https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1521429581402-XZ2C3ZASNW24Y0DUMT42/Ida-Bay_Mood-Board_Slices_05.png Design Style Inspiration: The style images above are all cropped portions of collages that I’ve made. 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The shared language created by the One Design team is based on visual DNA prompts & primitives, rather than a set of rigid rules, allowing designers the freedom to express themselves while still adhering to Amazon Branding. https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1563667178770-E1GVBG5S7X3QVK889J0H/Fire-Tablet_Home-original.png Design Fire Tablet Home Grid before the application of the One Design primitives. https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1563667241018-T8Q0QATHDG6R5MDH3DTY/Fire-Tablet_Books-original.png Design Fire Tablet Books Page before the application of the One Design primitives. https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1563992919403-M66J35LUNHUNJPXSEJU3/Combined_Primitives.png Design Typography: Warm & friendly - optimized for all screen sizes Color: Functional style - based on Alexa branded blue Iconography: Shared library - scalable across all Amazon devices Rounded Radius: Approachable -used for cards, icons, and images Depth: Shadows highlight focal points and affordances https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1564000524686-U4DMGMH02SG9DPSODZQS/BG_Iteration.png Design Exploration of the Alexa blue background shared by all of the multi-modal devices. https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1564000237384-5GNHOBDVWRYDORL6VLX0/SB_Iteration.png Design Exploration of various status bar treatments. https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1563496891049-CCMFFRUGM0DU3VU3M8XP/Implementation-Journey.png Design This is the Implementation Journey that I created, which was used to align stakeholders (UX, PM, Development, Production, Creative Leadership) and facilitate conversation. Areas of immediate impact were intentionally grouped to maximize a cohesive experience for users. Changes were also staged based on the impact to the business. For example, the search bar is managed by a separate team and is also an important revenue driver for Amazon. These updates were highlighted for later A/B tests to determine the financial and useability impact. This timeline is part of a longer document that was circulated internally outlining specific design details like hex codes, dimensions, and interaction changes. https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1563669950937-T8UR54HQXP8FQ0SEQFW8/Accesibilty+Test.png Design This is a sample of the accessibility tests that I conducted to test the legibility of body copy, link treatments and screen reader bounding boxes. https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1563997756639-K0HQT4RMLNHE5VXHYDMS/Fire-Tablet_Home-NS.png Design Home Grid North Star design https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1563668853623-IIL2KUULRQQEQX59X7M4/Fire-Tablet_Books-NS.png Design Books Page North Star design https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/2afaf6f9-a420-4628-a1bb-f9dc8ad0c2b7/Logo+reworks.png Design - Make it stand out Sample typeface update exploration and application to marketing materials https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/d52fe7c9-a2fc-4d02-8c4f-0badbb65ffb4/LTE_old+logo.png Design - Make it stand out Original LevelTen Energy logo https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/ba95d732-6604-4835-84db-6e951ec9036c/LTE_+new+logo.png Design - Make it stand out Updated LevelTen Energy logo https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/ef778df3-28a0-4309-8bc1-c99054a8ef2c/Energy+Scholars+Logo.png Design - Make it stand out Energy Scholars Mentorship Program logo https://www.nathanlincoln.com/about-1 daily 0.75 2026-02-20 https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1520811561098-83HUD1X2DNA6QXTTZ3ZC/Portfolio_Profile.jpg About https://images.squarespace-cdn.com/content/v1/5aa5b72ea2772c59eb990a93/1520908540703-E794QLSA9NYI8G13ZC2B/Portfolio_Profile.jpg About https://www.nathanlincoln.com/collage daily 0.75 2019-05-18 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